Accelerating the Rollout of COVID-19 Rapid Tests with a Large-Scale Ecommerce Platform
Date completed: 2022
Note: The product images on this page have been “sanitized”, meaning they have been stripped of confidential, sensitive, or proprietary details to maintain client privacy - in other words, the actual product I launched is far more complex in its visual and UX but cannot be shown on my portfolio due to NDA constraints.
Role: As the Product Design Lead, my role encompassed defining the future-state vision with C-Suites, to designing hi-fidelity screens, to working closely with developers to Design QA, to coaching my client counterparts in all stages of design, to launching the product and continuously gathering qualitative and quantitative user feedback
Key Contributions: Responsive-web Design, Stakeholder Management, UX Strategy
TL;DR
We partnered with a leading MedTech company during the peak of Covid to build their first B2C ecommerce platform for the roll-out of their at-home Covid test kits. My team and I designed, built and launched 2 accessible, intuitive, and seamless consumer-facing websites (a marketing site to generate foot traffic as we awaited FDA approvals and an ecommerce site) within a span of 5 months.
The Impact
We opened up a multi-year digital transformation with the client in other areas of their business. We have seen a revenue upside of $750M across the omni-channel products and transformational improvement in customer satisfaction (NPS) and customer loyalty.
The Ecommerce Platform
As the lead UX designer, I defined the MVP and future-state vision for key stakeholders, designed ~100+ desktop and mobile wireframes, developed a mobile-responsive design system, and collaborated closely with engineers and users to refine, test, and launch the product.
This work was a massive undertaking due to the urgency to get the Covid test kits as quickly and safely out to the public during the height of the pandemic. Additionally, the parent company was undergoing a rebranding that required lots of negotiation between the design and tech teams to discuss tech debt and trade-offs while building at breakneck speed. As a solve, we developed a fully responsive design system from scratch, leveraging tokens (before Figma tokens were a thing!) to reduce design and development re-work during the rebrand.
