Director of Product & Design at McKinsey & Company, partnering with Fortune 100 organizations to build and scale products from 0→1 and 1→100, turning strategy into shipped outcomes
Built and scaled AI-powered digital platforms (web and native) for $50B–$300B+ market-cap enterprises, establishing design operations, scalable systems, and coaching C-suite leaders to align product strategy with measurable business impact
9+ years leading cross-functional teams across product, design, engineering, and business, owning the full product lifecycle from discovery and qualitative / quantitative research to prototyping, launch, and scale
Background spanning design anthropology, technology policy, consulting, and emerging technologies (e.g., generative and conversational AI). I received my M.Sc from the Massachusetts Institute of Technology, MIT Media Lab

Leadership & Culture: team management, coaching, recruiting & onboarding, design org scaling, inclusive team building
Design & Research: design systems, multichannel UX/UI (web, mobile, wearable, VR/AR, conversational), visual design, prototyping, usability testing, A/B testing, qualitative/quantitative synthesis, journey mapping, service design, storytelling and interaction paradigms
AI & Tools: generative AI, conversational AI, LLM prototyping (Claude, ChatGPT), VR/AR training tools, voice interfaces
Collaboration & Strategy: product strategy, roadmap planning, stakeholder alignment, data-driven design, metrics tracking

Reynolds-Cuéllar, P., and Chong Lu Ming, R. (2020) Coffee Farms as Design Labs: Manifesting Equity x Design Principles in Practice, in Boess, S., Cheung, M. and Cain, R. (eds.), Synergy - DRS International Conference 2020, 11-14 August. https://doi.org/10.21606/drs.2020.387
Chong Lu Ming, R. (2020). Hacking voice assistants: Speculative design as resistance in the age of surveillance capitalism (Master’s thesis, Massachusetts Institute of Technology). https://dspace.mit.edu/handle/1721.1/129274

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